LinkedIn is an incredible platform for B2B small business owners looking to expand their reach, boost brand awareness and generate sales leads. Here are some thoughts on why you should set up a company page as part of your LinkedIn strategy.
The most obvious reason to set up a company page is because your own profile subsequently benefits from LinkedIn displaying your company logo next to your headline and in the ‘Experience’ section (you simply need to edit your Experience section and re-enter your company name – selecting the newly created Company Page).
However, there are genuine good reasons to also consider ACTIVELY USING a Company Page depending on your business needs and size. Here are a handful of thoughts and suggested action points:
1. Increased Visibility:
LinkedIn is more than just a place to showcase your CV and history; it’s a hub of professionals and potential customers. Having a company page can help to increase your visibility and reach to your target audience. When users search for products or services related to your industry, a well-optimized company page can help your business appear in search results, making it easier for potential clients to discover you.
Action Point: Create a well-crafted and keyword-optimised company page to boost your visibility. Ensure your page contains relevant keywords that potential customers might use when searching for your products or services.
2. Brand Credibility:
A well-maintained LinkedIn company page can boost your business’s credibility and professionalism. It showcases your company’s values, mission, and achievements. Having a dedicated page can also reassure potential customers that you’re a legitimate business, which is crucial in today’s digital world where trust is paramount and often hard to convey.
Action Point: Regularly update your company page with current information, achievements, and testimonials to demonstrate your credibility and establish trust.
3. Industry Leadership:
Establishing your business as an Industry Leader can have a tremendous impact on your growth. LinkedIn provides a platform to share your expertise through articles, posts, and interactions. A company page can serve as a content hub where you share valuable insights, industry news, and trends, positioning your business as a knowledgeable and trustworthy source.
This is less practical for a micro business but why not occasionally publish your post through your Company Page rather than on your own profile … you can always then share the post on your own profile to push the message out.
Action Point: Consistently create and share insightful content on your company page to showcase your expertise and thought leadership in your industry.
4. Networking and Partnerships:
LinkedIn is a platform for professional networking, and having a company page opens doors to new partnerships, collaborations, and business opportunities. You can connect with potential partners, suppliers, or clients, and leverage the vast network of professionals on the platform to grow your business. Micro businesses can use their Company Page as a tool to convey a professional, trustworthy business (rather than a tiny sole trader!).
Action Point: Actively engage with other businesses and professionals on LinkedIn. Join relevant groups, participate in discussions, and explore potential partnerships to expand your network and opportunities.
5. Employee Advocacy:
Your employees can be your greatest brand advocates. A LinkedIn company page allows your employees to connect their profiles to your business, increasing your company’s reach and engagement. Encourage your team to share and interact with your company page’s content to amplify your online presence.
Action Point: Encourage your employees to connect with your company page, share company updates, and engage with your content. Consider creating an employee advocacy program to make this process seamless.
Conclusion
A LinkedIn company page is a powerful tool that can elevate your small business to new heights. By increasing your visibility, establishing brand credibility, showcasing industry leadership, expanding your network, and harnessing employee advocacy, you’ll be on the path to business success. Don’t miss out on the opportunities LinkedIn can offer – create your company page today and start reaping the benefits!